Only the yeses
reach you.
I write to decision-makers
and read the replies.
B2B go-to-market systems to grow your revenue. Forget spreadsheets and hand‑built lists.
454 replies, 136 positive in one month
- Month to month, no minimum term
- No setup fee
- If I start late, next month is free
Gabriele Bollino, GTM Engineer and Founder of ClevelOS. 150+ B2B clients acquired in two years at a start-up.
Your market
ClevelOS
I write to decision‑makers. I read the replies.
Your calendar
Only people ready to talk
454 replies, 136 positive in one month.
Replies from 14 client campaigns.
454
replies
In one month.
136
positive
They ask for a call or more information.
318
discarded
Already sorted.
14
campaigns
For my clients.
136 positive
They ask for a call or more information, or they show interest.
318 discarded
Noes, auto-replies and the wrong people. Already sorted, so you never read them.
Here’s what reaches you.
Real replies we received.
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“Wednesday the 14th at 10:00 is perfect, will you send me an invite?”
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“Our Marketing Director, in cc, passed me your contact and I’d be glad to have a first conversation to get to know each other.”
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“Okay, sounds good. Want to do a call next week? Let me know”
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“Unfortunately I can’t do Wednesday, here’s when I’m free. If one of these slots works for you too, go ahead and send me the invite, thanks so much”
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“Absolutely, I’ll book a slot from your calendar so we can talk.”
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“Our head of brand will join too, can we do the call in English?”
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Email sent at 11:11
“I saw you’re looking for someone new on your marketing team. Usually the choice is between hiring, which takes months, or going with an agency. We do a third thing. Would you be up for a 15-minute call?”
Reply at 11:12
“Good morning, happy to. Thanks”
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“I suggest a meeting next week at our office. Send me a few times that work for you.”
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“A colleague passed me your contact. You asked her for an intro call. She asked me to take it.”
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“perfect. Send me the inviation. tks”
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“Right now I’m happy with how we handle things, but your proposal got me curious. Could we do a call just to get more information? or if you like we can meet in person at our office”
Would you pass this reply to the owner? Try it.
Four replies. Pass on the yeses, drop the rest.
You can also use the left and right arrow keys, or drag the reply.
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perfect. Send me the inviation. tks
Pass it onPassed on. They’re already asking for the invite.
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Good morning, we already have an agency handling this for us. Regards
Drop itDropped. They already have someone, and pushing would burn the contact.
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Right now I’m happy with how we handle things, but your proposal got me curious. […]
Pass it onPassed on. They say they’re fine as they are, but they ask for a call. That’s a yes.
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Get back to me in February, the budget is frozen right now.
Drop itNot passed on for now. I log it in the report and we pick it up again in February.
The 4-month plan. You stay free month to month.
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Weeks 1 and 2. Setup.
You tell me about your offer, your clients and your market. I write the strategy and you approve it.
StrategyApprovedWe decide together
- Segments
- Decision-maker roles
- Lists
- Messages
I provide
- Domains and email addresses
- Infrastructure, list and data
Approve strategy Campaigns start within 3 weeks of your OK. -
Week 3 to month 3. Test.
2 campaigns go out. That means the first groups of companies, each with its own messages. The yeses come through to you. We keep what works and change the rest.
Two groups of companiesLogisticsGroup AGroup BSame message to two groups of logistics companies. The second group said yes 5 times more often.
Real case.
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Month 4. Review.
I tell you what a call costs you for each type of client. You decide where to push harder.
ReviewLogisticsGroup AGroup BPush here
How many calls do you need to break even?
Put in your numbers.
You break even with
2calls a month
Each call is worth about €2,000 to you.
With 4 calls a month you sign about 10 new clients a year. Every month you sign contracts worth about €8,000.
The numbers hold up.
Book a 30-minute callCompare with a salesperson and an agency
Three ways to find clients.
| With me | A salesperson | An agency | |
|---|---|---|---|
| Cost | With meFixed price | A salesperson€45,000-60,000 a year, all-in | An agencyUsually €3,000-5,000 a month |
| Getting started | With meUsually from week 3 | A salesperson3-6 months to ramp up | An agencyUsually a few weeks |
| Commitment | With meNone, month to month | A salespersonContract and notice period | An agencyOften a 3-month minimum |
| If you stop | With meYou keep the calls you had and the contacts | A salespersonThe know-how walks out with them | An agencyOften you start from zero |
Done for you, month to month.
One offer. Everything included, one invoice.
- Strategy and messagesWhich companies to write to, who to write to inside them and what to say.
- Lists of decision-makersI verify every contact before anything goes out.
- Sending addresses and toolsIncluded in the offer. Emails go out from my infrastructure. Your company address is never used, so your own emails stay out of spam.
- Reading the repliesI pass on only the people who want to talk to you.
- Reports, two calls a month and an open chatWe look at the numbers together and decide what to change.
- The numbers at month 4What each call cost you, for each type of client.
The person you talk to does the work.
Gabriele Bollino, GTM Engineer and Founder of ClevelOS
ClevelOS is my GTM Engineering Studio. I personally work with a small number of companies. No juniors and no rotating team.
In two years at a start-up I acquired and managed more than 150 B2B clients. Before that I opened the ICT sales division at a group with a billion euros in revenue, and at a large corporation I ran 7 branches.
I work as your sales partner. If something isn’t working I tell you, even when you won’t like it.
Nicolo PortesaniMarketing Manager
…we knew we were relying on someone serious and well prepared. The result didn’t disappoint.
3 more reviews
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Carlo GiulianoFounder
…through my conversations with Gabriele, I got clear on the problem I solve, the value I bring and, as a result, how to go about selling my services.
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Mattia PeruccaChief Business Officer
While putting together a go-to-market strategy for my start-up, I realized how many points in my plan were vague or hard to put into practice.
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Samuele PoggioFounder
…I didn’t have a clear go-to-market plan, just a lot of ideas.
5/5across all reviews.
They’re about my work on sales strategy.
…we knew we were relying on someone serious and well prepared. The result didn’t disappoint.
…through my conversations with Gabriele, I got clear on the problem I solve, the value I bring and, as a result, how to go about selling my services.
While putting together a go-to-market strategy for my start-up, I realized how many points in my plan were vague or hard to put into practice.
…I didn’t have a clear go-to-market plan, just a lot of ideas.
The usual questions.
I study your market, build the lists and write the messages. I send the emails and keep your domain protected. Then I read the replies, drop anyone who isn’t the right client for you and pass on the good ones. You reply and book the call. Demo, negotiation and closing stay with you.
Not much, but not zero. At the start I need a couple of hours to understand your offer, your clients and your market. Then you approve the strategy and the messages. We talk twice a month, and for everything else there’s Slack. You reply to the people I pass on and you take the calls.
I don’t promise a number of calls. It depends on how many target companies are out there, how clear the problem you solve is and how much a client is worth. The calculator above tells you how many calls you need to cover my cost, with your own numbers. On the call we look at the numbers for your case and see if it makes sense to work together.
That happens a lot. Before redoing anything, I look at what you sent, who you sent it to and from which addresses. The problem is usually there, and it can be fixed. If the right channel is a different one, I’ll tell you.
From my infrastructure, which is included in the price. I set it up and I run it. I never use your company address, so your emails to your clients don’t end up in spam. The person who gets the email reads it as if you had written it.
A fixed monthly investment, everything included: my work, the strategy, the lists, the messages and the addresses the emails go out from. One invoice, no setup fee. In exchange I ask to share the results as a case study.
Month to month, no minimum term. If you want to stop, tell me by the 15th and the next month doesn’t start. The plan I recommend lasts 4 months. First the setup, then the test, so you have real numbers to decide whether to keep going.
I almost always start with email, because it’s the channel you can measure best. What I change is the way I write. Sometimes I write to people who already know you. Sometimes to companies that just hired or opened a new office. Sometimes I describe a problem I can see from the outside. If your case needs a different channel, I’ll tell you on the call.
B2B companies that are already selling. For example software companies, agencies, B2B services, manufacturing, industrial automation and system integrators.
It makes sense if:
- You already have paying clients.
- You can say in one sentence who you sell to and what problem you solve.
- You or your team have time for the calls.
- One client is worth enough to pay for the work.
- You know the first months are for testing.
- You let me share the results as a case study.
It doesn’t make sense if:
- Your offer changes every month.
- You want someone to close deals for you.
- You expect results in two weeks.
- You only look at the price.
Book a 30-minute call.
I’ll tell you what I would do, what it costs and whether it’s worth it. Even when the answer is no.
Download the case study
Three companies, three different starting points. What we did and the numbers. The PDF is in Italian.